Thanks for the support
I know that there are a lot of Bernina owners who really love their machines — and they should, because Bernina makes good machines.
However, there was a time when quality meant something — usually that something was made to last. You would only ever have to buy one sewing machine in your life because it was made of steel and cast iron, precision engineering, and a century of experience. This type of quality used to be true of Bernina sewing machines — they really were built to last. But lets face it, computer chips don't last that long. There's no point in making a sewing machine that's "built to last" when the very thing that makes it work doesn't stand a chance of lasting 20 years. So now Bernina is building machines with plastic parts and casings because they know that the faithful will just move on to a bigger, better, more expensive Bernina in a few years. That's the truth.
So, I have to ask: why pay FIVE times the price of most other sewing machines (which have more features, btw)? Yes, I know you love to sew on them, and maybe they give you some elusive "special" feeling that is not apparent to the rest of us. But what exactly makes them WORTH so much more money? I've asked this question on other forums, and to this day, no one has come up with a better answer than "well, I just love Bernina."
If there is any more evidence that this is a greedy company looking to bilk people out of cash, take a look a the current line of Activas. These would be ideal machines for people who love to sew garments, except most of them are missing a few crucial components that would even make the machines usable (in a modern sense, of course) for this purpose. Most of them don't even have adjustable presser foot pressure (my 70-year-old Singer has that, and I paid only $50). The buttonhole selection is lousy, except on the TOL Activa — an even then it is barely adequate. If you want more, you have to move up to a sewing/embroidery machine. In short, Bernina doesn't really make a good basic sewing machine for making clothes. They make a great sewing machine if you're willing to spend thousands of dollars for features a garment-sewer will never use, for a few extra buttonholes and adjustable pressure-foot pressure.
Bernina attachments cost anywhere from $25 to well over $100. I've used most brands, and I can state affirmatively that Bernina attachments don't work any better than anyone else's. So again, why the price gouging? Is it the Swiss salaries? Is it to make up the cost of R&D on the overpriced (and mis-named) 830[E]? What exactly makes these machines so expensive? Or is it that Bernina is riding high on its old reputation for quality (when the meaning of the word was understood), and jacking up the prices to reinforce a "perceived" value (and considerably higher profit)?
I'm not trying to be obnoxious or snarky. I would just really, really like to know. Other than "I just love Berninas".