Bee Bee, I have seen that done somewhere else, maybe Christine Jonson patterns?
There's a sixteen-page Burda paper flyer instead of a full-blown pattern book at my local fabric-store-taking-over-bookstore, and each two-page spread has a different subtitle: Folklore, Petite, Style, etc. (A stroke of brilliance all on its own: sell patterns with complicated instructions next to clearly-written books for beginning sewists.)
As long as I can reacall, burda puts out those little booklets each season to highlight their new patterns. When I dove into the new pattern box, they had 3 new BIG hard cover catalogs, so the next time this JAs tells me they don't have one, I can tell them I saw it!
I don't think the Burda envelope pattern written unclearly...Yes there are some patterns out there that are AWESOME as far as directions go(CJ PATTERNS comes to mind, NAYY), but I do not think they are bad at all.
I was also surprised how few patterns were in the drawer at JAs. Usually one pattern of everything in their catalog fits into one of their pattern drawers. Only 1/4 of the drawer was filled, and the recent box would have occupied another 1/4.
It would be sad to see Burda morph too much...I wish there was a local outlet for me to buy BWOF, but we are in a mid sized city that has no sense of fashion!